QANTAS-BRITISH AIRWAYS MERGER MAKES SENSE
Filed Under (Airlines, Economy, Export, Import) by julian on 03-12-2008
Tagged Under : Air France, AirFreight, AirNewZealand, American Airlines, Australia, British Airways, Cargo, Dubai, Emirates, KLM, Nauru Island, Protectionists, Qantas
I have long advocated that there is too much sensitivity and protectionism when it comes to how governments view their national carriers. Every nation, right down to tiny Nauru Island (population less than 10,000) has an international airline. Most are government-owned and if they aren’t, the largest shareholder is the government. The vast majority of airlines don’t even make money in the best of times and again the others are just marginally profitable. The most glamorous present day airline is Emirates and the Dubai government using its petro-dollars has built a huge network. Management literally sits back comfortably knowing it will never fold no matter how much money goes down the gurgler running it. There are one or two other countries like Dubai, where countries can prop up their ailing national carrier, but most throw good money after bad subsidizing a business enterprise all for “power and glory” and definitely not for profit.
The merger of British and Qantas makes absolute sense. I would throw Air NZ into the mix too. It looks like BA’s takeover over Iberia maybe a done deal and I see nothing but blue sky should the Qantas-British merger go ahead as well. Sure there will be huge redundancies, particularly in management, but on the other hand maintenance for Qantas will be brought back to Australia, making it a far safer airline. There will be huge economies of scale by in-sourcing so many other parts of the operations that recently have been handed over to outside contractors. Cargo, for instance, is an area where the merging of the terminal operations would be hugely beneficial both cost and service-wise for the new entity.
Unfortunately, there are many regulatory obstacles to overcome and every little tin-pot airline and/or government will be objecting along the European Union. There is no question the merger will be mired in lengthy and costly negotiations that probably will go the same way as the ill-fated BA/KLM (later bought by Air France) merger and the BA/AA alliance. What a crazy world we live in, where an industry that is barely hanging on, cannot lift itself up by the bootstraps to return to viability, because of an emotional issue - nationalism.
