OUR FIRST CAMPAIGN OF THE YEAR TO SELL FREIGHT
President Peter Lamy left Los Angeles last Saturday night headed for Melbourne Australia. He literally stepped off the plane and was making his first sales call fifteen minutes later. His task over the next ten days is to pound the pavements of Sydney and Melbourne to extract replacement kilograms lost since November from new customers. Part of our bigger slice of a smaller pie theory! The first two days have been outstandingly successful. The rates could be better, but if we hammer the airlines for the right pricing, then the extra kilos created by Peter’s trip will turn into helping us achieve a better bottom line.
For smaller forwarders down under we have created a user friendly web site www.m8sr8s4fr8.com and Peter has already reported this tool has been greeted with huge acceptance. That old cliché “thinking outside the box” certainly has merit and it is in these difficult times when innovation can really make a difference. All through our sixteen year existence the CII team has worked hard at being cutting edge even though it has been from the same base of business. While we have looked at other opportunities to expand our business, we have never lost sight of our major market, the South Pacific. Although we have experienced exponential growth in our short history, over 80% of our revenues are still derived from exports by air to Australia and New Zealand.
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