TIGER HAS ACTUALLY DONE SOCIETY A GREAT SERVICE

Tiger will probably retain his talent and respect as the greatest golfer yet, but everything else about good ol’ Tiger is in irreparable tatters. There are some things I truly have difficulty with in today’s world and living in America. It centers around greed, the value of money and entitlement. It starts with athletic scholarships offered by academic universities where they will turn away students with the necessary academic qualifications, but will welcome illiterates whose only credentials are they can play football or shoot a few baskets. Then there is the pay thing, on Wall Street, Fortune 500 companies and major professional sports viz. basketball, baseball football and golf. President Obama is doing his thing with Wall Street and big business and until Tiger’s worries hit the headlines, sportsmen, in the main those dumbasses who played their way through college and into pro-sport remained immune.

Because Tiger sold an off course image like he sunk all those birdies and eagles on course, the guy became the globe’s highest paid sportsman through endorsements. In fact Tiger is the first billionaire sportsman. Thanks to his personal life imploding, business analysts are now claiming that leading sports brands could cut their costly multi-million dollar endorsements for sporting celebrities. Tiger-gate will herald a trend where a common sense approach will take place as to what levels of expenditure are actually required to lure an athlete, now that most of them, including Tiger, can hardly be held as role models.

Name commercial brands such as Gillette and Accenture (the two who so far have dumped Tiger) that have used sport/athletes for their advertising focus will also look at other ways to promote their image as there is no question they have been let down in a huge way over the years by thugs and idiots claiming to be sportsmen. Sporting team owners will also learn that they are paying their stars far too much money than their true worth. It simply amazes me how families can afford to take go to a ball game these days. In my opinion no average working man, unless he is also dealing in illicit activities can contemplate the luxury of buying the tickets on a regular basis to watch his favorite team and feed the family at the game.

Let’s hope the exposure of Tiger heralds a new approach, where we don’t place undeserving people on a pedestal. Advertisers, sports team owners and promoters need to look inwards and see what they have created here. Now Tiger has joined the rest of them, it is hard for me to name a dozen sporting celebrities I think deserve every cent they earn, because at the end of the day few have given anything back. As far as role models, the media should turn their attention people like the Mayor of Newark, Corey Booker, who quietly has done an unbelievable job using his talents and good heartedness at making a huge contribution to the community around him. You don’t see him earning $millions in endorsements promoting a Gillette razor blade! Let’s now put fools like Tiger Woods on the backburner and focus on those who unselfishly dedicate their lives for great causes.

Tags: Accenture, Corey Booker, Fortune 500, Gillette, Newark, Tiger Woods, Wall Street